Songshan
Cotton Shop
Location
Beijing, China
Programme
Retail – Home/Casual Wear
GFA
320m2
Client
Songshan
Work Scope
Interior – Concept, SD, DD, CD, Construction Cooperation
Current Status
Completed
How to craft the perfect store to showcase a diverse range of merchandise in various style and sizes, while striking a balance that captivates the customers without overwhelming them? This interior design project presents the perfect opportunity to tackle this obstacle. By designing a functional and modular display shelving system and incorporating biophillic design elements, shoppers can immerse themselves and explore in this effortless and comfortable environment, while creating an aesthetics that makes the brand more memorable.
How to craft the perfect store to showcase a diverse range of merchandise in various style and sizes, while striking a balance that captivates the customers without overwhelming them?
This interior design project presents the perfect opportunity to tackle this obstacle. By designing a functional and modular display shelving system and incorporating biophillic design elements, shoppers can immerse themselves and explore in this effortless and comfortable environment, while creating an aesthetics that makes the brand more memorable.
To enhance the visual perception of this brand, a natural color scheme and soft curves were chosen for the shopfront to reflect the brand’s gentle tactile qualities. It is our belief that the store aesthetics have the potential to initiate a subconscious dialogue with its customers, leading to a long-lasting impression.
Space Planning Strategy
In addition to increasing display real-estate, free-standing shelves also provide visual clues to guide the shoppers to go further into the store, revealing the layering of space and merchandise beyond.
The stand-alone and built-in shelves at the wall both follow a 600mm wide and a 300mm tall module to allow for flexibility in merchandise display. The outer frames and horizontal separations help to group the collections together, providing hierarchy and coherence.
Using various sizes of wooden trays, low-level display islands are designed to accommodate different small items, mock-ups, or box-set merchandise.
With natural materials, lush greenery, and a calming color palette, we have created an ambiance that fosters a sense of ease and relaxation, while also presenting a lasting impression that connects the customers with the authentic qualities of their brand.
Songshan Cotton Shop
How to craft the perfect store to showcase a diverse range of merchandise in various style and sizes, while striking a balance that captivates the customers without overwhelming them? This interior design project presents the perfect opportunity to tackle this obstacle. By designing a functional and modular display shelving system and incorporating biophillic design elements, shoppers can immerse themselves and explore in this effortless and comfortable environment, while creating an aesthetics that makes the brand more memorable.
Location | Beijing, China
Programme | Retail – Home/Causal Wear
Client | Songshan
GFA | 320m2
Work Scope | Interior – Concept, SD, DD, CD, Construction Cooperation
Current Status | Completed
First, to enhance the visual perception of this brand, a natural color scheme and soft curves were chosen for the shopfront to reflect the brand’s gentle tactile qualities. It is our belief that the store aesthetics have the potential to initiate a subconscious dialogue with its customers, leading to a long-lasting impression.
Space Planning Strategy (Scroll to left)
Using our merchandise display system, the store is effectively divided into three parts.
To the right side, the shelves and islands are designed to avoid obstruction at eye level. This will enhance visual continuity, which is important in showcasing a plethora of styles, sizes, and colors of the merchandise in the store.
Next, at the end of the shop, a wall of lush vertical greenery and an artificial skylight draw shoppers further into the shop, encouraging customers to explore more.
Lastly, turning to the left, using tall stand-alone shelving units, the open floor plan turns into smaller intimate alcoves, displaying the undergarment collections, allowing for some perceived privacy while the customers select.
In addition to increasing display real-estate, free-standing shelves also provide visual clues to guide the shoppers to go further into the store, revealing the layering of space and merchandise beyond.
These stand-alone and built-in shelves at the wall both follow a 600mm wide and a 300mm tall module to allow for flexibility in merchandise display. The outer frames and horizontal separations help to group the collections together, providing hierarchy and coherence.
Low-level display islands are designed to accommodate different small items, mock-ups, or box-set merchandise.
Various dimensions of wooden trays may also be assembled to provide distinct settings for staging merchandise.
With natural materials, lush greenery, and a calming color palette, we have created an ambiance that fosters a sense of ease and relaxation, while also presenting a lasting impression that connects the customers with the authentic qualities of their brand.
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